In his book "Building a Story Brand", Donald Miller shares one of my favorite frameworks for storytelling.

"A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS."

Let me show you what's going to happen here over the next 30 days.

You are the protagonist here.

Your problem is you know that being a good storyteller will elevate everything you do - and yet, you don't know how to become one. It may be that your stories don't land well, they lack emotion, direction, a punchline. Or, you may believe you just don't have personal stories striking enough to share

Let me be your guide. I've spent the past decade learning about story, and I'm still learning.

I won't be your guru, but I'm probably a few steps ahead.

Here's the plan. In the next 30 days, I'll show you how stories work, through four different angles:

We'll learn the seven building blocks of storytelling.

We'll look at the teachings of my seven favorite story mentors from afar.

We'll examine seven common story shapes.

And finally, we'll look at seven stories we live, and how to tell our own story in different contexts and stages of our lives.

Ready to begin the journey?

"But wait", you may say. "Not all great stories fit into a template."

You're right, they don't. I think Renoir put it best:

"Be a good craftsman; it won't stop you from being a genius."