We tell stories all the time - true or false, with a purpose or just for fun.
The great ones shake us to our core, because they resonate with deep truths we understand but may not have articulated for ourselves yet.
But there are bad stories too - and not just bad in the sense that they leave you feeling nothing, or that they're about uninteresting characters or events. Some stories twist the truth with nefarious purposes, and cause harm, pit us against another.
Stories have helped us envision and build the world as we know it - but they can also work to take it apart.
Our ability to tell stories may be one of our most significant technologies. As Lisa Cron puts it:
"Story, as it turns out, was crucial to our evolution - more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to."
Story.org was born out of a simple revelation: for a skill that many of us use every day in our communications, isn't it a shame that we aren't taught how stories work?
Many have written and talked about the power - and dangers - of storytelling, but this knowledge is scattered and, often, vague.
My mission is to curate, clarify and activate our collective knowledge about storytelling in order to help people and organizations live and act with purpose.
Will you come learn along with me?